Top 5 Reasons to Use a Professional Home Stager
1. 90% of Buyers View Homes Online First.
Using a professional stager will help you make a great online first impression, increasing the volume of potential buyers in your home.
2. You Will Get a Greater Return on Your Investment.
According to the National Association of Realtors (NAR) the average staging investment is between 1 - 3% of the home's asking price, which generates a return of 8 to 10%.
3. Your House Will Likely Sell Faster.
USA Today reported in a Coldwell Banker survey of over 2800 homes that the staged homes, on average, sold in half the time than non-staged homes.
4. The Longer Your House Is On the Market, the Lower the Final Home Sale Price.
According to a National Associations of Realtors survey, homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks!
5. Only 10% of Home Buyers Can Visualize the Potential of a Home or See Past the Seller's "Things".
A professional home stager has the advantage of seeing through the buyer's eyes to help prepare your home and appeal to the buyer's market.
If you could get 10% more on the sale of your home, how much would that be?
What is professional staging?
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.
How much does it cost?
For as little as a couple hundred dollars you can have a detailed list of what you can do to maximize the value of your home!
The housing market is good, so why do I need to stage?
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).
Why can't I just stage my own home?
Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.
Can't home buyers use their imagination and look past my decor or empty rooms?
Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.
This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.